Website Transformation & Performance Capture
Our Website Transformation Performance Preservation Solution is a fancy name for how we help safeguard your website’s performance throughout any major transformation. We ensure that substantial changes—such as domain changes, platform migrations, creative or technology refreshes, and content consolidations—are managed with minimal impact on traffic, revenue, and user experience.
Geo-Targeting Alignment
Ensure the proper alignment between user search intent and the correct market-specific content. This minimizes geo-targeting misalignment issues where pages from other markets appear in search results.
Hreflang Implementation Review
We thoroughly review hreflang elements across your websites to ensure they are correct and aligned, whether in the HTML tags or XML sitemaps. We also verify that elements are implemented for all relevant language and regional variations.
Cannibalization Mitigation
We assess the state of cannibalization and develop a prioritized, focused, and phased approach to mitigation.
Performance Reporting Reviews
Review your geo-targeting and brand family performance reporting to monitor rank, traffic, and sales cannibalization changes across different markets.
Business Problem:
During significant transformations, websites face the risk of substantial traffic loss or even downtime when changes are not carefully managed with a focus on the value of each asset, including content, URLs, and SEO elements. While transformations are often aimed at achieving new business goals, they frequently overlook the need for a detailed assessment of each asset’s value. Without this approach, organizations risk catastrophic declines in traffic, user engagement, and even brand reputation. Neglecting best practices in architecture, content, SEO, UX, and analytics integration can lead to broken user journeys, decreased search engine visibility, and a loss of accumulated asset value.
Business Opportunity:
Our solution provides a data-driven methodology and robust technology to support informed decision-making throughout the transformation process. By understanding the true contribution of each asset and redirecting or optimizing valuable ones, we ensure they transition smoothly into the new environment. This approach preserves and can enhance performance, allowing your business to leverage existing SEO and content value while achieving your transformation objectives.
