Domain Strategy

During this step, we will review your global universe of existing sites, market expansion plans, technology infrastructure, and budget then develop a comprehensive plan for managing current and future web deployments to save money, resources and achieve scalability.

CMS Strategies

In many cases, CMS systems are deployed without consideration of any cross-domain strategies. They are often configured after the fact to try to shoehorn in languages, resulting in extensive redirects or varied web setups.

Cross-Border Scale Strategies

We will present various options for managing your websites centrally and leveraging shared development resources. These options will minimize overhead, reduce friction when deploying new sites, and ensure that best practices for SEO, Digital, and Analytics are integrated.

Geo-Targeting Alignment

Complimenting the Domain Strategy will be technology and process recommendations on using IP detection and other geotargeting methods to identify web visors and route them to the best experience that will increase revenue and user satisfaction.

We offer a full-service solution to collaborate to identify the best multinational domain and web infrastructure based on your go-to market strategy, CMS limitations, and organizational structure. Many multinational brands do not have uniform domain structures or a centralized DevOps team, making managing hreflang a daunting task resulting in partial or incorrect implementations. Our many years of experience consulting and managing for some of the largest brands have given us unique experience in managing hreflang across all types of complex configurations.