Centralized Hreflang Management

Our many years of experience consulting and managing for some of the largest brands have given us unique experience in developing and managing centralized hreflang solutions across complex configurations. 

Geo-Targeting Alignment

Ensure the proper alignment between user search intent and the correct market-specific content. This minimizes geo-targeting misalignment issues where pages from other markets appear in search results.

Hreflang Implementation Review

We thoroughly review hreflang elements across your websites to ensure they are correct and aligned, whether in the HTML tags or XML sitemaps. We also verify that elements are implemented for all relevant language and regional variations.

Cannibalization Mitigation

We assess the state of cannibalization and develop a prioritized, focused, and phased approach to mitigation.

Performance Reporting Reviews

Review your geo-targeting and brand family performance reporting to monitor rank, traffic, and sales cannibalization changes across different markets.

We offer a full-service solution to develop and manage hreflang protocol across your portfolio of sites. Many multinational brands do not have uniform domain structures or a centralized DevOps team, making managing hreflang a daunting task resulting in partial or incorrect implementations. Our many years of experience consulting and managing for some of the largest brands have given us unique experience in managing hreflang across all types of complex configurations. The following are some of the key steps in this process.

Benefits of Centralized HREFLang Management

In our experience with decentralized brands or multiple brands, it is very common for regular XML site maps as well as hreflang to be incorrectly or haphazardly managed to result in Google ignoring these highly valuable signals resulting in both a lack of indexing and the wrong page appearing in the local markets.

Ensure Correct Implementation: By managing centrally at the corporate level you ensure that your pages are being submitted to search engines and ensure the first step of any SEO program is implemented correctly. By using a centrally managed program you guarantee a uniform and accurate creation and mapping of pages to ensure optimal results for all markets and brands.

Enable Brand and Market Teams Focus: Often, local markets and brands do not have the resources or access to the CMS to manage their XML and hreflang, resulting in incorrect maintenance. We often find many requests from local market agencies for updates, but due to the lack of communication or central organization, these are frequently not actioned.