User Focused Marketing

The concept of PLP Monitoring or Preferred Landing Monitoring is the action of ensuring that the page that was created and optimized to convert the best for a specific query, audience, market, or campaign is the actual page ranking the highest. I developed this concept and applied it to the rank reporting scorecards for HP to overcome […]

Are you the Authority of Your Topic Cluster? I have presented this concept several times at search marketing conferences over the past 20 years to understand the consumer’s voice, enabling clients to create significant new opportunities to capture missed opportunities. In this installment of “What is old is now new,” there is a lot of