The most significant value of search marketing comes from being findable no matter where a customer searches, but too often, we do not align any of the many silos that could benefit from integration. When a searcher is searching, they are not thinking about paid search or organic; they are trying to find a solution […]
Integrating the 3 Pillars of Search Read More »
My friend Jason Kilgore from Findlaw posted his views on why Search needs a seat in the C-Suite. Jason argues that Google’s recent policy of disapproving or suspending your paid search account if your website has received a manual action demonstrates the need for a more integrated approach to Search and both more senior representation
Why does Search Still Not have C-Suite Exposure? Read More »
In my previous article, Maximizing Global Marketing Outcomes by Engaging in the Twin Engines of Performance, I outlined the key points from a comprehensive research report focusing on international marketing agility and how Multinational Corporations (MNCs) that successfully Integrate local market insights with marketing program standardization can reap numerous benefits. These advantages span operational efficiency
Applying the Twin Engines of Marketing Agility to Web Development at MNCs Read More »
One of my favorite professors from my Global MBA program, Professor Simonin, and his colleagues were recently recognized by the American Marketing Association as 2023’s most significant contribution to the advancement of International Marketing Management for their research on performance gains when improving an organization’s International Marketing Agility. The research paper titled “Marketing Agility in
Maximize Global Marketing Outcomes by Engaging the Twin Engines of Performance Read More »
Why is the Search Guy Butting In? One of the biggest challenges in my search career has been navigating the delicate task of influencing workstreams that negatively impact SEO performance without ruffling feathers or bruising the managers’ egos of these functional areas. SEOs often deliver KPIs that depend on multiple infrastructures they don’t directly control.
Why is the Search Guy Butting In? Read More »
Updated November 26th, 2025, to add in the challenge of the user’s browser language settings on what is presented. Since my recent PubCon presentation, I have spoken with a dozen companies that had previously or recently implemented hreflang for their global sites, and it was not working as they hoped. They often referred to it
Why Your Perfectly Implemented Hreflang is not working Read More »
I am on a working vacation on the island of St John’s in the US Virgin Islands, which has a fantastic view of the Caribbean Sea. It being the Monday before Thanksgiving, I encountered a frequent problem for locals and international travelers: the dreaded IP location redirections that did not account for our location. As
IP Detection for Regions and Terrirories Read More »
That is a question I have to wrestle with weekly with global websites trying to explain why companies need to do something only to have them point to either a larger company or a random article that is doing or advocates doing it the way they want despite significant evidence or even a written standard
When is the Standard Not the Standard? Read More »
The concept of PLP Monitoring or Preferred Landing Monitoring is the action of ensuring that the page that was created and optimized to convert the best for a specific query, audience, market, or campaign is the actual page ranking the highest. I developed this concept and applied it to the rank reporting scorecards for HP to overcome
PLP Managment – Ensure the Correct Page Ranks Read More »
Understanding the Root Causes of Failure My father always encouraged me to understand why something happened, not just a problem. Most managers troubleshoot the problem rather than to diagnose it to find the reasons (root causes) for the failures. To increase performance and efficiency, we must go beyond the simple problem or error and try
Understanding the Root Causes of Failure Read More »
