Bill Hunt

PLP Managment – Ensure the Correct Page Ranks

The concept of PLP Monitoring or Preferred Landing Monitoring is the action of ensuring that the page that was created and optimized to convert the best for a specific query, audience, market, or campaign is the actual page ranking the highest. I developed this concept and applied it to the rank reporting scorecards for HP to overcome

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Understanding the Root Causes of Failure

Understanding the Root Causes of Failure My father always encouraged me to understand why something happened, not just a problem. Most managers troubleshoot the problem rather than to diagnose it to find the reasons (root causes) for the failures. To increase performance and efficiency, we must go beyond the simple problem or error and try

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Refocused on Global Web Effectiveness

Refocused on Global Web Effectiveness For the past five years, I have primarily focused on managing hreflang management as a full service and creating a world-class SAAS solution with Hreflang Builder. Now that I have sold Hreflang Builder, I want to return to doing the work that I really enjoy—solving problems and helping improve website effectiveness.  These

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Are you the Authority of Your Topic Cluster?

Are you the Authority of Your Topic Cluster? I have presented this concept several times at search marketing conferences over the past 20 years to understand the consumer’s voice, enabling clients to create significant new opportunities to capture missed opportunities. In this installment of “What is old is now new,” there is a lot of

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